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Viva La Juicy Soirée is the latest iteration of the best-selling Viva La Juicy, made for the luxury-loving girl who is both glamorous and bold.
United-Europe Holding took part in the opening of a new corner of BVLGARI in ARTICOLI in March. Popular bloggers, TV stars and IT-persons visited opening ceremony in GUM.

«The legends and virtues of precious stones have always fascinated me, as has the light that animates them, that embellishes them with dazzling sparkle and colour».

- Master Perfumer of Le Gemme, Daniela Andrier

Elizabeth Arden introduces Green Tea Fig, a fresh new fragrance that transports you to a rustic countryside ambience full of warmth and laughter.
Music video has racked up over 45 million views in 4 months.
Distinctiveness of this French brand lies in the possibility to experience synesthesia: one can become filled with emotions and perceive this fragrance through several senses simultaneously.
Mascara PUMP IT UP makes your gaze intense and penetrating: even the finest eyelashes become incredibly thick, dense and curled.
A source of pride for BVLGARI – creation of a new chypre floral must scent, which is intended to break new ground in the perfumery universe of women’s fragrances.
A soothing formula of the night cream Mineral Radiance helps your get some night rest from daily stress.
Make-up stick – an indispensable assistant for trendy make-up techniques, e.g. contouring make-up.
The series «Greek Olive» is based on the world famous Cretan olive oil.